Magical Days That Bring Wish Closer

Mongolia’s leading financial institution, Khan Bank, proudly launches its 2025 New Year campaign under the slogan Magical Days That Bring Wish Closer.
In our fast-paced daily lives, where one day often feels much like the next, the New Year gives us a rare chance to pause, reflect on our own dreams, and help make someone else’s wishes come true. That is why the New Year holidays remain one of the most meaningful and cherished times of the year for people everywhere.

So what did a young boy living in Mongolia’s rural areas wish for on New Year’s Day? Unlike many children his age, he didn’t ask for a remote-controlled car, a Roblox subscription, or a football. Instead, his wish was simple yet profound: to have a school close to his home.

In Mongolia’s rural areas, enrolling a child in first grade often presents significant challenges. Many six-year-olds must live in dormitories for up to nine months during the academic year, separated from their families at a critical stage of development. Others require a family member to relocate to the soum or provincial center so the child can access education.

To bring education closer to home, in 2025 Khan Bank launched the One Bagh – One School initiative to provide accessible, quality education for children in remote areas. As part of this nationwide initiative, four new schools have already opened their doors, warmly welcoming young learners into a new chapter of their educational journey.
This year’s New Year commercial weaves the values and purpose of the initiative into its storytelling, while also introducing Khan Bank’s signature mascots in 3D animation, adding a distinctive creative touch to the campaign.