ADVERTISING

Lux

Magic Shower Rooms, Prank the Radio Jockey

Agency: JWT

Description

In ladies' shower rooms across spas, clubs and gyms we sampled bottles of Lux Magic Spell. The walls and floors of all these shower rooms were covered with stickers made using special hydrochromic ink. Upon contact with water, the white ink disappeared to magically reveal beautiful trails of orchids.ors get to experience this inspired multi sensorial piece of Lux art.

This professional campaign titled 'Magic Shower Rooms, Prank the Radio Jockey' was published in Singapore in May, 2012. It was created for the brand: Lux, by ad agency: JWT. This Ambient medium campaign is related to the Health industry and contains 2 media assets. It was submitted almost 10 years ago.

Credits

Advertising Agency: JWT, Singapore
Regional Executive Creative Director: Tay Guan Hin
Executive Creative Director: Juhi Kalia
Associate Creative Director: Karen Muck
Art Director: David Haefflinger
Global Business Director: Sue Mulhall
Global Account Director: Hinoti Joshi
Associate Account Director: Anjali Bewtra
Account Manager: Kryse Ynieto
Head of production: Gerri Hamil
Producer: Bettina Feng
Editor: Jeremiah Marcelo

Bratislava Zoo
Cancer Society ...

ADVERTISING

iStock Essentials

Pretty Couple Together Looking S...

Artist: Andrew_Bu

iStock Signature

Umbrella by the poolside

Artist: ilkersener

iStock Essentials

Decoration of flowers at a weddi...

Artist: Evgeniy Lyachenko

iStock Essentials

Breakfast on a tray in bed. Morn...

Artist: Svetlana Parnikova

iStock Essentials

Breakfast on a tray in bed. Morn...

Artist: Svetlana Parnikova

iStock Essentials

Breakfast on a tray in bed. Morn...

Artist: Svetlana Parnikova

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.