Women are subjected to judgements, and pregnancy is no different. Though a special period in every woman’s life, more often than not, she doesn’t get to enjoy it and be her normal self. Her every action is thwarted, dictated and judged. Lux, the leading soap brand from the house of Unilever, decided to address this issue with pregnant actor Kareena Kapoor Khan in its new film conceptualized by Wunderman Thompson South Asia. With every action of public figures’ under scrutiny, Kareena talks straight from the heart.
This professional campaign titled 'Glow' was published in India in January, 2021. It was created for the brand: Lux, by ad agency: Wunderman Thompson. This Film medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted over 1 year ago.
Advertising Agency: Wunderman Thompson, India
Project Head, Vice President: Roneeta Ghosh
AVP & Sr. Creative Director (Copy): Anupam Basu
Creative Consultant: Louella Rebello
Sr. Creative Director (Art): Vijay Solanki
Associate Vice President, Account Management: Aditi Shivdasani
Account Executive: Shampita Dey
Produced by: Firecracker
Team: Meeta Dave, Saisha Kapur
Director: Arunima Sharma
Music: Mikey McCleary