Agency: McCann


The number of secondary road accidents is rising every year due to the lack of knowledge of the right procedure after a car crash or malfunction. Why? Because the drivers simply haven’t been trained how to react properly in these situations.
In order to draw attention to such an important topic, besides putting together the safety card with simple steps to follow (like the ones you’d find in an aeroplane), we also came up with a rather cheeky TVC idea. Suggesting that some rules - like these road rules - are to be followed by absolutely everyone, so they don’t die stupidly. Even the Mafia respects these rules. Try to forget that.

This professional campaign titled 'Mafia' was published in Czechia in July, 2019. It was created for the brand: 1224, by ad agency: McCann. This Film medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted almost 3 years ago.


Advertising Agency: McCann, Prague, Czech Republic
Chief Creative Officer: Razvan Capanescu
Group Creative Director: Klára Palmer
Art Director: Ondřej Kroupa
Copywriter: Klára Palmer, Adam Roučka
Illustrator: Ondřej Kroupa
Graphic Designer: Ondřej Veselý, Zuzana Hrachovinová
Account Director: Jan Antonů
Account Manager: Kristýna Ambrožová
Strategic Planner: Martin Svetlík
Media Planner: Jan Suda
Agency Producer: Jitka Baldwin, Jiří Fejtek, Natalie Majvaldová, Dagmar Flimmelová
Movie Director: Nalle Sjoblad
PR & Social Media Director: Peter Hermann
Production House: Creative Embassy
Photographer: Goran Tačevski

Victoria Bitter


iStock Essentials


Artist: serdarcan

iStock Signature

Music Party night ,Playing guitar

Artist: commandoXphoto

iStock Signature

Doctor Helping Senior Man Improv...

Artist: Komjomo

iStock Essentials

Modern business people starting ...

Artist: ElenaMist

iStock Signature

Businesswoman Commuting to work

Artist: 22gallery

iStock Essentials

Factory for the production of bu...

Artist: andrey shalari

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.