Due to lack of visibility people are overlooked on Swiss roads and dangerous accidents happen. Brands and consumers still pay too little attention to reflective elements in their collections. With our brand MADE VISIBLE created for road safety awareness we crashed the two biggest Swiss fashion shows and made a huge splash with its own reflective “MADE VISIBLE Collection 2020”. As a kick starter to the fashion industry and inspiring show highlight the collection demonstrated to the public how stylish road safety really can look.
This professional campaign titled 'Made Visible Collection 2020' was published in Switzerland in November, 2019. It was created for the brand: Touring Club Switzerland TCS, by ad agency: Farner Consulting AG. This Experiential medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted over 2 years ago.
Advertising Agency: Farner Consulting AG, Zurich, Switzerland
Chief Creative Officer: Philipp Skrabal
Strategy: Michel Grunder
Consulting: Irena Grunder
Creative Direction: Janine Zundel
Art Director: Mathias Kröbl
Senior Copy Writer: Martin Fuchs
DOB, Editor: Ceng Dirlik