Rubicon, the soft drink produced by AG Barr, is launching a multi-media summertime campaign highlighting its unique flavours. ‘Made of Different Stuff’ is running across BVOD, Online Video, Social and Out of Home, and highlights the brand’s affinity with Rubicon drinkers’ desire to try new and exciting experiences.
‘Made of Different Stuff’ is Rubicon’s first major campaign since appointing IMA-HOME and the7stars to handle their creative and media accounts respectively. As well as the new strapline, the video led campaign includes several humorous one-liners encouraging young audiences to “Grab life by the Mangoes” and asks, “Why dip your toe in when you can go headfirst?”
This professional campaign titled 'Made of Different Stuff' was published in United Kingdom in June, 2022. It was created for the brand: Rubicon, by ad agencies: IMA-HOME and the7stars. This Integrated medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted 5 months ago.