Description
“Made for Real Growth”, is the new brand platform for the #1 paediatrician recommended vitamin brand for kids - Flintstones™ Vitamins.
Does kale come from a hot dog? Is your mom older than a dinosaur? According to these kids the answer is yes and that's the PERFECT answer.
In parenting, not everything goes according to plan. And that’s totally ok! It is the experience of living through the messy (often funny) moments as a family that helps kids and parents grow together.
“Made For Real Growth” emphasises the brand’s commitment to supporting families in their journey of growing together and encourages parents that their style of parenting is more than good enough.
Kicking things off for back-to-school season is The “Perfect” Script; a series of social films featuring real kids from our creator network reading - and stumbling over - the so-called “perfect” script.
Keep an eye out as the progressive platform unfolds in the weeks and months to come.
Bayer partnered with AnalogFolk to develop and execute the core concept, strategy, creative platform and overall design for Flintstones Vitamins new brand platform. Untold Fable contributed production insights and led end-to-end asset creation.
This professional campaign titled 'Made for Real Growth' was published in United States in August, 2023. It was created for the brand: Flintstones™ Vitamins, by ad agencies: AnalogFolk and Untold Fable. This Content, Film, and Integrated media campaign is related to the Health and Pharmaceutical industries and contains 1 media asset. It was submitted 9 months ago.
Credits
Campaign title: Made for Real Growth
Client: Bayer Flintstones™ Vitamins
Agency: AnalogFolk
Agency Partner: Megan Murray
Group Creative Director: Tobias Snäll
Executive Creative Director: Colin Byrne
Copywriter: Eoin Tierney
Art Director: Cian O'Connell
Designer: Darren Custance-Jones, Billy Dupée
Strategy Director: Ellen Silva
Associate Client Partner: Emily Walsh
Agency Producer: Ken Nakamura
Head of Production: Becci Ride
Producers: Anna Janowsky, Geraldine Cabanero
Production Company: Untold Fable
Editor: Simon Rodgers
Director: Matthew Pollock
Photographer: Vanessa Rees
