Hennessy is delighted to announce the global launch of Life is the Greatest Odyssey, a poignant visual experience directed by Academy Award-winning filmmaker Damien Chazelle. This marks the third installment of the Maison’s Odyssey opus following successful collaborations with iconic directors Sir Ridley Scott (2019) and Nicolas Winding Refn (2016).
Inspired by the idea that Each drop of Hennessy X.O is an Odyssey, the director of Whiplash, La La Land, First Man, and Babylon contemplates how the smallest of moments can trigger a disruptive Odyssey of thoughts and memories. The film is scored by Chazelle’s long-time collaborator and Academy Award winner composer Justin Hurwitz.
Juxtaposing space and time, Damien Chazelle introduces the story of a musician who finds himself swept away by his life’s memories in a whirlwind adventure where places, people, sound, music, and emotions coalesce over the span of one sip of Hennessy X.O cognac. In his characteristic cinematic signature, the director ends the piece on a note of gratitude and hopefulness, prompting viewers to look inward and reflect on their own lives.
“The film centers around the idea that the most fleeting of emotions can trigger an odyssey wherein childhood, early adulthood, and the future overlap," said Damien Chazelle, film director, screenwriter, and producer. "With Hennessy X.O I looked into one person’s memories while leaving the audience to complete the picture.”
Prior to shooting the film in Prague, Damien Chazelle visited Hennessy’s Cognac cellars. An inspiring prelude that encouraged the decorated director to draw clear parallels between Hennessy’s artisanal methods and the art of filmmaking.
This professional campaign titled 'Life Is the Greatest Odyssey' was published in France in August, 2023. It was created for the brand: Hennessy, by ad agency: DDB Paris. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 7 months ago.
‘Life Is the Greatest Odyssey’ print and video campaign for Hennessy.
Hennessy Global CMO: Julie Nollet
Hennessy X.O Brand Director: Emmy Aoun Gestin
Production: SUPERPRIME & LOVEBOAT
Director: Damien Chazelle
Executive Producers: Rebecca Skinner & Greg Panteix
Producers: William Green & Bertille Muguet
DOP: Linus Sandgren
1st AD: Michael Kahn
Production Designer: Florencia Martin
Costume designer: Emmanuelle Youchnovksi
Make-up: Arturo Balseiro Santos
Photographers: Christopher Anderson & Romain Laprade
Behind the scenes pictures and movie: Jacqueline de Gorter
Production co: UNIT+SOFA
Executive Producer: Filip Hedjuk
Line Producer: Tereza Kalova
Local Production designer: Henri Boraros
Post Production: The Mill
Executive Creative Director: Franck Lambertz
Head of executive: Lionel Juglair
Post producer: Bastien Adam
Editor director’s cut: Shane Reid
Editor: Sophie Reine
Color grading: Matt Wallach @ Company3
Music composer: Justin Hurwitz
Sound production company: Justin Hurwitz & Barking Owl
Agency: DDB Paris
Chief creative officer: Alexander Kalchev
Creative directors: Alexis Benbehe & Pierre Mathonat
Art directors: Mathieu Masse, Perrine Tixier, Charline Boisdon
Producer & Art Buyer: Quentin Moenne-Loccoz
Post producer: Jerôme Deplatière
Managing director: Xavier Mendiola
Business director: Meryl Martin
Account director: Floriane Portaspana
Account executive: Marie Melet & Clarisse Comte