Ghana made by us
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Description
The print campaign highlights the unnoticed effects of piracy until they directly impact us. It creatively uses clothing labels to illustrate that piracy marks the beginning of an unwanted reality we create for ourselves. With the tagline "Break the cycle," the campaign aims to raise awareness of piracy's negative consequences and encourages a shift towards legal alternatives.
This professional campaign titled 'Made By Us: Piracy is the start' was published in Ecuador in March, 2024. It was created for the brand: Young Lions, by ad agency: Ogilvy. This Print medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted about 1 month ago by Copywriter: Renato Salvador of Ogilvy.
Credits
Art Director: Emilia Rosero
Copywriter: Renato Salvador
