Proud moms invade agencies and shower their kids in compliments.
To promote Young Lions Portugal, a competition for young creatives, we came up with a simple, awkward and good humored solution. Mockumentary-style, we followed moms coming through an agency to meddle on their children's work, proudly praising them while at it. The result is a couple of spots. One focused on an art director and the other on a marketeer. All in support of the concept: “Being mommy's pride is easy. Winning a Young Lion is hard."
This professional campaign titled 'Art Director, Marketeer' was published in Portugal in February, 2019. It was created for the brand: Young Lions, by ad agency: FullSIX. This Integrated medium campaign is related to the Professional Services industry and contains 4 media assets. It was submitted over 4 years ago.
Advertising Agency: Fullsix, Portugal
Creative Director: Pedro Magalhães
Copywriter: Leo Gomez
Art Director: Nuno Aguiar
Account: Filipa Dias Rosa
Producer Company: Bro Films
Film Director: Miguel Saraiva
Photographer: Ivo Cordeiro
Post-production: White Lab
Client Approval: Young Lions Portugal