Women often purchase concealer to cover up the marks left by domestic violence, so let’s speak directly to them by creating an unassuming piece of Direct Mail that their abuser will never see coming.
The mail piece will contain a sample of concealer, that once used, reveals a hidden message letting women affected by this problem know that they are not alone and instructing them on how to get help.
This student campaign titled 'Mac Revealer' was published in United States in February, 2018. It was created for the brand: MAC Cosmetics, by ad school: Miami Ad School. This Direct medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted almost 6 years ago.
Advertising School: Miami Ad School, San Francisco, USA
Art Directors: Caro Latorraca, Lis Ferreira
Copywriters: Craig Pottruck, Sean Broderick