Luxury department store Bergdorf Goodman has debuted its latest campaign, graded by creative studio Nice Shoes. Suffused with rich hues of purple and gold, and embellished with glittering disco balls, the two spots put a contemporary elegant twist on a retro roller disco aesthetic. Featuring collections from Bottega Veneta, Alexander McQueen, Prada, and more, the fashion seen throughout the campaign reflects the brand’s decidedly positive point-of-view for the season.
The first spot, entitled ‘The Expressionists’, blends vintage nostalgia with contemporary city life, set partly between the dancefloor and modern day New York. Starring Denée Benton (HBO’s “The Gilded Age”) alongside House of Slay founders Ezra J. William, Laura Kim, and Prabal Gurung, the chic cast roller skates through the halls of Bergdorf Goodman, as sparkling disco balls and bold lighting play to maximum impact. The second spot, ‘The Ultimate Party’, takes the form of a documentary-style film, reminiscing over the department store’s iconic star-studded history. Juxtaposing new and archival footage, the viewer gets a real sense of the brand’s enduring legacy of the department store, and the powerful reputation it wields in New York.
This professional campaign titled 'Luxury and Legacy Collide' was published in United States in May, 2022. It was created for the brand: Bergdorf Goodman, by ad agency: Nice Shoes. This Integrated medium campaign is related to the Retail Services industry and contains 2 media assets. It was submitted almost 2 years ago.