Michelob ULTRA

It is only worth it if you enjoy it.

Agency: GUT


Today, Michelob Ultra is addressing the enormous pressure athletes live with in its latest campaign, “UNDER PRESSURE.” The campaign aims to raise awareness of the enormous weight that we put on the shoulders of athletes, especially the media, social media and from some brands.
Featuring three of the most pressured athletes in sports, Guillermo Ochoa, Arantxa Chávez & Isaac Nuñez, the spot opens with a depiction of them in different scenarios of enormous pressure until a question appears on the screen, asking: “What kind of pressure are we putting out there?” From here, a speech begins, focused on relieving the pressure that is read in different billboards, posters and advertising media. Finally, the commercial ends with the phrase, “In order to find your greatness, first you need to find your joy," and closes with the brand's slogan, "It's only worth it if you enjoy it.”

This professional campaign titled 'It is only worth it if you enjoy it.' was published in Mexico in May, 2022. It was created for the brand: Michelob ULTRA, by ad agency: GUT. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 2 years ago.


Agency: GUT, Mexico City
CCO & Partner: Nacho Ferioli
ECD: Ramiro Rodriguez Cohen
ECD: Ariel Abramovici
ECD: Bruno Acanfora
Creative Director / Art Director: Jose Mario Muñoz
Creative Director / Copywriter: Rodrigo Del Oso
ACD: Diego López Oliva
ACD: Diego Rojas
Producer (ABI): Daniela Camacho, Diana Rodríguez
Managing Director & Partner: Camila de Almeida Prado
Group Account Director: Elizabeth Reyna
Account Supervisor: Paulina Vogel
CSO: Samantha Hernández
Strategy Director: Alejandra Margain
Production Company: Stink Films
Director: Douglas Bernard
President: Daniel Bergmann
Executive Producer: Fran McGivern
HOP: Ari Schneiderman
DP: Mauricio Padilha
Production Designer: Pedro Catellani Dias Cardoso
Wardrobe Stylist: Francisco Rondo
Post Production: Mosh TV
Post Production Coordinator: Martha Caravantes
Editor: Rami DAguilar
Animador/a: Bernardo Brito, Bruno Vianna Costa
Color Correction: Osmar
Music: Satelite
Sound Design: Satelite
Collaborating Agencies
Digital and SoMe: VMLY&R
PR: TrendSétera
Service Company: Habitant
Producer: Gleny Valente
EP: Pablo Martiñá
Managing Director: Arturo Arroyo

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