Merchant Gourmet, the UK’s leading pulses and grains brand, is embarking on a marketing campaign planned by Yonder Media which harnesses the power of some of the UK’s most popular podcasts.
It sees Merchant Gourmet sponsor Fearne Cotton’s ‘Happy Place’, James Acaster & Ed Gamble’s ‘Off Menu’, Dr Rupy Aujla’s ‘The Doctor’s Kitchen’, and ‘Food for Thought’, presented by Rhiannon Lambert.
In each podcast, the hosts will create their own bespoke and personal brand endorsement for Merchant Gourmet, themed around the concept of creating delicious, nutritious lunchtime meals that are easy to prepare and better for the planet. Merchant Gourmet’s Lunch Made Simple Campaign aims to help Brits revive their lunch break, following recent research revealing that 65% of Brits are feeling uninspired by lunchtime meals.
At the same time, the brand will appear in a series of ads running across the Acast podcast network’s Food & Drink category. The month-long campaign will see Merchant Gourmet’s lunchtime message reach over 500,000 listeners facing the eternal question of what to have for lunch.
This professional campaign titled 'Lunch Made Simple' was published in United Kingdom in September, 2022. It was created for the brand: Merchant Gourmet, by ad agency: Yonder Media. This Integrated medium campaign is related to the Food industry and contains 3 media assets. It was submitted over 1 year ago.