Description
For the launch of his new single, “Todo O Nada,” chart-topping reggaeton singer, Lunay, teamed up with Toyota to create the song’s official music video featuring the 2021 Toyota Corolla Apex Edition. In a twist, fans can assume the role of one of the video’s leading characters through face-swapping technology.
Lunay enthusiasts are transported into the world of “Todo O Nada” to experience their own version of the video game-inspired music video by following Toyota’s social media channels (@ToyotaLatino) or by visiting https://lunayxtoyota.com. To participate, users take a photo of their face on their mobile device, which is then transposed onto the face of one of the main characters. The full-length videos are downloadable and shareable once the face-swap has been applied.
Everyone who registers and creates their video are entered for a chance to be part of an exclusive virtual meet and greet with Lunay later this year. The video link for fans to engage and download their videos is available through September 28, 2021. The official music video appears on the artist’s YouTube channel.
This professional campaign titled 'Lunay x Toyota Featuring You' was published in United States in August, 2021. It was created for the brand: Toyota, by ad agency: Conill. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 3 years ago by Chief Communications Officer: Chris Traina of Conill.
Credits
Advertising Agency: Conill, Los Angeles and Dallas, United States of America
