Description
For Cartier, the new year begins with lanterns, light, and the curiosity of the Maison's charming baby panther.
Independent and free, the Maison’s emblematic Panther shares her attributes with the Horse. As Lunar New Year approaches, its tribe of miniature felines have taken it upon themselves to find the season's most precious gifts. Among lanterns and fireworks, they chase Cartier’s luminous jewellery creations, as well as watchmaking gifts that will make the new year’s every second truly precious.
Their curiosity invites you into a magical Lunar New Year that begins with festivities and iconic creations, expertly wrapped in their auspicious red boxes.
This professional campaign titled 'Lunar New Year 2026' was published in Multinational Worldwide in January, 2026. It was created for the brand: Cartier, by ad agency: Publicis Luxe. This Digital and Film media campaign is related to the Jewelry industry and contains 20 media assets. It was submitted about 16 hours ago.
Credits
Advertising Agency: Publicis Luxe, Paris, France
Production Company: Prodigious, Paris, France / MAKEMAKE Studio, China
Photographer: Guokun GK (talents)
Talents: Jackson Wang, Jingting Bai, Li Xian, Zhang Jingyi
