Keep an Eye on 32

“Keep an Eye on 32” is an interactive campaign created and produced by Feediper for MCI’s 32nd anniversary. Rather than treating the occasion as a conventional corporate milestone, the campaign turned the number 32 into both its creative language and its audience participation mechanic.

The hero film takes viewers inside a surreal SIM-card universe inhabited by four characters representing key dimensions of the mobile experience: Messages, Calls, Security, and Internet. Each character wears a fully custom-made costume designed around their function. The Internet character’s outfit, for example, incorporates a 5G reference.

A white-and-blue set and extensive use of moving blue light translate MCI’s visual identity into the film’s world. Animated light trails make information appear to move through and flow out of the SIM card, turning data transmission into a visible part of the environment.

The film is driven by an original track created entirely by Feediper, from lyrics and beat development to final music production. The number 32 appears repeatedly throughout the video, inviting viewers to count every appearance and submit their answer through an Instagram competition.