Description
Testicular Cancer NZ has launched one of its most bold and inventive initiatives yet, partnering with JAC, TikTok For Good and Colenso BBDO to turn prevention into participation. ‘Lump Lottery,’ fronted by All Blacks legend Wayne Shelford, offers men the chance to win a brand new ute in exchange for checking their testicular health. Timed with Testicular Cancer Awareness Month, the campaign confronts a persistent truth: while most men know they should check, few actually do. With 182 cases diagnosed annually and survival rates at 96% when caught early, the effort transforms a life-saving habit into an urgent, action-driven moment.
This professional campaign titled 'Lump Lottery' was published in New Zealand in March, 2026. It was created for the brand: Testicular Cancer NZ, by ad agency: Colenso BBDO. This Film and Integrated media campaign is related to the Health industry and contains 1 media asset. It was submitted 2 minutes ago.
