Lucky you're with AAMI

Agency: Ogilvy Melbourne

Lucky you're with AAMI



When young athletes’ aspirations exceed their skill, it creates a unique challenge for Australian households. Showing how AAMI helps easily put things right, is the focus of a new campaign developed by Ogilvy.

Called Athletes in the Making, it is the second execution in the new AAMI brand campaign, which first launched in March. The brand platform reminds Australians across the country that when unique quirks happen here in Australia, it’s Lucky you’re with AAMI. This new execution leverages the context of an upcoming global sporting event that will captivate the nation, and is live from this week across TV, BVOD, Cinema, Social, Radio Spotify, and OOH.

This professional campaign titled 'Lucky you're with AAMI' was published in Australia in July, 2024. It was created for the brand: AAMI, by ad agency: Ogilvy Melbourne. This Digital, Film, and OOH Outdoor media campaign is related to the Insurance industry and contains 5 media assets. It was submitted 10 days ago.


Strategy & Creative Agency: Ogilvy Australia
Production: Hogarth
Production Company: Scoundrel
Director: Tim Bullock
VFX: Blockhead VFX
Sound: Squeak E Clean Studios
Media: OMD
Photographer: Chris Tovo
Retoucher: Aaron Foster @ Studio ADFX
Client: AAMI (Suncorp)
CMO/EGM Brand & Customer Experience: Mim Haysom
Head of Brand & Content: Rapthi Thanapalasingam
AAMI Brand & Marketing Manager: Toby Gill
AAMI Marketing Lead: Liza Friedman
Mass Brands Marketing Specialist: Breanna Webster
AAMI Marketing Specialist: Sally Frank


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