Dad Grass

Low Dose, Full Toke

School: Southern Methodist University


In a new market flooded with psychedelia, stoner tropes, and bad puns, we took the high road. Sure, Dad Grass is for dads, but these low dose hemp joints are for anyone who likes to take the edge off without losing the ability to function as a responsible adult.

This student campaign titled 'Low Dose, Full Toke' was published in United States in January, 2022. It was created for the brand: Dad Grass, by ad school: Southern Methodist University. This Integrated medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted 5 months ago by Senior Lecturer: Mark Allen of Southern Methodist University.


Advertising School: Southern Methodist University, Dallas, United States of America
Art Director / Copywriter: Sam Zimmerman
Art Director / Copywriter: Sarah Scambray
Photographer / Videographer: Stewart Cohen
Professor: Mark Allen

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