City of Prague

Loving lockdown

Agency: DDB Prague


Long lockdowns during the covid-19 pandemic was difficult to deal with. In this campaign, the city of Prague wanted to take a light-hearted approach to a serious health topic, by showing the destiny of people facing otherwise regular events - such as a business meeting or teaching a class - which can go very wrong when happening online during lockdown. Starting with little things, the situation snowballs and gets more and more serious ending in a bitter, yet humorous finale. With an explanation that situations like these could be prevented if enough people are vaccinated.

This professional campaign titled 'Loving lockdown' was published in Czechia in November, 2021. It was created for the brand: City of Prague, by ad agency: DDB Prague. This campaign is related to the Public Interest industry and contains 2 media assets. It was submitted almost 2 years ago by Head of Operations: Soňa Lacinová of DDB Prague.


Advertising Agency: DDB Prague
Client: City of Prague
Chief Creative Officer: Dora Pružincová
Creative Director: Gert Laubscher
Senior Copywriter: Ondřej Zvolský
Freelancer Copywriter: Marina Andreoli
Copywriter: Simona Luteránová
Business Director: Nikola Bochová
Senior Project Manager: Ivana Volavá
Sound Designer: Ondřej Dvořák
Head Producer: Ondřej Martinec



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