Description
The Ad Council has expanded its ‘Love, Your Mind’ Playbook initiative with a new PSA featuring two-time Olympic gymnast Jordan Chiles. Developed with the Huntsman Mental Health Foundation and the Arthur M. Blank Family Foundation, the campaign uses the cultural influence of sports to encourage people to prioritise their mental health and provides practical tools for doing so.
Produced by BYT, with creative from 72andSunny and the broader ‘Love, Your Mind’ platform from FCB, the film focuses on the positive role music plays in Chiles’ mental health. She shares how slowing down, breathing and turning to music help her stay grounded and focused, with Victoria Monét’s uplifting song ‘The Greatest’ providing the soundtrack.
Chiles joins an expanding roster of athletes participating in the ongoing Playbook initiative, which aims to make mental health care feel accessible and relevant through the world of sports. The campaign encourages fans to view caring for their minds as a strength and offers everyday strategies for maintaining mental wellbeing.
This professional campaign titled ' Love, Your Mind Playbook - Jordan Chiles' was published in United States in August, 2026. It was created for the brand: Ad Council, by ad agency: 72andSunny. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted 1 minute ago.
