In the Philippines, a country that’s predominantly Catholic, religion and the Bible verses have always been used as a weapon to condemn the LGBTQ+ community. On this campaign, Love Verses Hate, we used the very same weapon as shield to protect the LGBTQ+ community.
This professional campaign titled 'Love Verses Hate' was published in Philippines in May, 2019. It was created for the brand: Team Magazine, by ad agency: Propel Manila. This Design medium campaign is related to the Public Interest, NGO industry and contains 9 media assets. It was submitted over 3 years ago.
Advertising Agency: Propel Manila, Makati City, Philippines
Chief Executive Officer: JC Valenzuela
Chief Creative Officer: Raymund Sison
Creative Director: Aiko So
Art Director: Hayami Kudo, Brent Guzman,Third Lorenzo
Copywriter: Yenee Galicia, Eri Carunungan, Joe Yuhico
Illustrator: Hayami Kudo, Brent Guzman, Third Lorenzo
Data Team: Max Merida, Anna Tejero:
Accounts Team: AJ Marquez, Rachel Clavio