Description
ROM Autentic is moving love messages from a facebook app to targeted google ads in a new digital Stunt that launched yesterday, on "Dragobete" day (Romanian valentine's). The facebook brand activation named "Dragobete 2.0" offered a "surprise love message experience" for all its facebook fans.
Stage 1
on the "dragobete" week, the brand launched a facebook application calling users to surprise their loved ones with messages of love.
Stage 2
on Dragobete day, 24.02.2013, we purchased the names of all recipients as google adwords, and
This professional campaign titled 'Love' was published in Romania in February, 2013. It was created for the brand: ROM Autentic, by ad agency: MRM. This Digital medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 10 years ago.
Credits
Advertising Agency: MRM Bucharest, Romania
Chief Innovation Officer: Nir Refuah
VP Clients: Ionela Buta
Creative Director: Adrian Preda
Copywriter: Maria Nazdravan
Head Art: Colo Nel
Art Director: Bogdan Dinu
