Al-Mahabba Awards

Love at war

Agency: TBWA


True story about Khaled Ibn Alwalid, the famous Muslim warrior, and how he became the symbol of love during the famous Battle of Yarmouk when he lost his helmet that contained few strands of the Prophet’s hair, and he turned his back on the battle to rescue those hairs—thus illustrating love in the midst of war.

This professional campaign titled 'Love at war' was published in Saudi Arabia in April, 2008. It was created for the brand: Al-Mahabba Awards, by ad agency: TBWA. This Film medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 15 years ago.


Advertising Agency: TBWA\RAAD\Saudi Arabia
Creative Director: Saadi Alkouatli
Creative Group Head: Walid Kotb
Associate Art Director: Mohamed Nasrallah
Production House: FFP
Producer: Philip Schwinger
Director: Stephan Ruzowisky


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