Currently running in New York and Los Angeles, the numbers displayed change to show the winning combinations for upcoming drawings.
To give the creative more contextual relevance we placed the New York board alongside a traditional lotto billboard showing the upcoming jackpot amount.
This professional campaign titled 'Lottery' was published in United States in November, 2008. It was created for the brand: Absolut, by ad agency: TBWA. This OOH Outdoor medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 15 years ago.
Advertising Agency: TBWA\Chiat\Day New York, USA
Chief Creative Officer: Mark Figliulo
Group Creative Director: Rob Smiley
Art Director: Dave Sakamoto
Copywriter: Jonathan Marshall