Polla Chilena de Beneficencia

Loto Recargado

Agency: Y&R


Loto Recargado is a new product that gives you another chance of winning a big prize and to be the millionaire you want to be. That’s why we wanted to show a journey connected to young people where we don’t show extravagant luxuries, but instead, we show an enriching experience, culturally and socially speaking. Because with the new Loto Recargado, you have another chance to change your life.

This professional campaign titled 'Loto Recargado' was published in Chile in May, 2019. It was created for the brand: Polla Chilena de Beneficencia, by ad agency: Y&R. This Film medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted over 4 years ago.


Advertising Agency: VMLY&R Santiago, Chile
Creative Director: Gonzalo Ferrada
Art Directors: Gonzalo Gallardo, Alonso Venegas, Sebastian Aenishanslins
Copywriters: Leo Aravena, Álvaro Parra

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