Description
On November 1, the Day of the Dead, KFC is launching its new Chickadilla. Who better to try it than someone who’s returned from the other side? They are "LOS RETORNADOS". Publish your own obituary in the newspaper to prove that you too are a Retornado, and you can win Chickadilla for life.
This professional campaign titled 'Los Retornados' was published in Spain in October, 2019. It was created for the brand: KFC, by ad agency: PS21. This Integrated medium campaign is related to the Food industry and contains 4 media assets. It was submitted about 5 years ago.
Credits
Advertising Agency: PS21, Madrid, Spain
