Los Retornados

Agency: PS21


On November 1, the Day of the Dead, KFC is launching its new Chickadilla. Who better to try it than someone who’s returned from the other side? They are "LOS RETORNADOS". Publish your own obituary in the newspaper to prove that you too are a Retornado, and you can win Chickadilla for life.

This professional campaign titled 'Los Retornados' was published in Spain in October, 2019. It was created for the brand: KFC, by ad agency: PS21. This Integrated medium campaign is related to the Food industry and contains 4 media assets. It was submitted over 4 years ago.


Advertising Agency: PS21, Madrid, Spain

Arrive Alive
Happy - A found...


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.