We had to introduce the exhilaration and wonder of the drive in a Mercedes-Benz C-Class Cabriolet. This is an experience that can’t easily be described, and has to be felt to fully understand.
That’s why we created an immersive Virtual Reality experience. We went to the experts in wonder, children, to get the inspiration for the VR piece. Unlike adults, who’ve lost their sense of wonder, children are able to fully experience the sensory pleasure a ride in a cabriolet gives. We took them for a drive and asked them to describe it to us. We used what they told us to create a fantasy drive, where adult senses are delighted and re-awakened.
This professional campaign titled '#LookUp' was published in South Africa in November, 2016. It was created for the brand: Mercedes, by ad agency: BBDO. This Experiential medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted almost 7 years ago.
Advertising Agency: Net#work BBDO, Johannesburg, South Africa
Executive Creative Director: Brad Reilly
Art Director: Juliet Honey
Copywriter: Annette De Klerk
Chief Creative Officer: Mike Schalit
Strategist: Michael Blunden
Producer: Loli Bishop
Project Director: Neray Naicker
Production House: Sinister Studios
Visual Effects Supervisor: Christian Van Der Walt
Post Producer: Dries Uys
Head Animator: Jarrod Sheldon
Head Compositor: Novak Miler
Animators: Kyly Sheldon, Gerbrand Nel, Yolandi Meiring, Ernst Du Plessis, Nic Van Rensburg, Minette Wasserman, Malusi Tugwana, Michael Erasmus
Music and Composition: Audio Militia
Sound design: Craig Hawkins
Music Composition: Paul Norwood