Looks That Kill by PETA

School: Syracuse University


People do not consider the pain and suffering animals endure to create their favorite styles. In order to raise awareness about animals used for clothing, PETA is rebranding itself as a luxury fashion brand, that doesn't hide the truth behind its products.

This student campaign titled 'Looks That Kill by PETA ' was published on December 14, 2022. It was created for the brand: PETA, by ad school: Syracuse University. This Experiential and Integrated media campaign is related to the Fashion industry and contains 16 media assets. It was submitted 6 months ago.


School: Syracuse University, The Newhouse School
Art Director: Dara Dilmaghani
Copywriter: Megan Adams
Professor: Mel White


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