ADVERTISING

Nascar

Long Way

Agency: GSD&M

Description

As the official tire of NASCAR for more than 60 years, Goodyear wanted to celebrate the fact that racing becomes the first major sport to return on May 17th. Goodyear, an icon of the sport, partnered with another NASCAR icon, Dale Earnhardt Jr. to provide the voiceover. Dale Jr. said “We’ve had a strong partnership with Goodyear over the years, telling my family’s story in racing. I was happy to be involved and to help welcome NASCAR back to the track with this spot.”
Created by GSD&M, “Long Way” debuts this Saturday and harkens back to Goodyear’s humble beginnings using historic NASCAR footage as Dale Jr. describes the trajectory of the sport and heralds its return. The timely message is one of hope and optimism – and that the journey of the sport of NASCAR is analogous with where we are right now as a country. Yes, we’ve been on a long journey but there are better days ahead.

This professional campaign titled 'Long Way' was published in United States in May, 2020. It was created for the brand: Nascar, by ad agency: GSD&M. This Film medium campaign is related to the Public Interest, NGO, Recreation, Leisure, and Sports industries and contains 1 media asset. It was submitted about 2 years ago.

Credits

Advertising Agency: GSD&M, USA
Chief Creative Officer: Jay Russell
Sr VP/Group Creative Director: Bill Bayne
Associate Creative Directors: Kate Gates, Alex DiBucci
Art Director: TJ Vining
Jr. Writer: Will Aebi
VP/Group Account Director: Sabia Siddiqi
Account Supervisor: Cat Gayden
Assistant Account Manager: Zoe Karahouni
Project Manager/Supervisor: Christie Lyons
Sr Business Affairs Manager: Desiree Townsend
Sr Strategy: Michael Bartlemay
Creative Director/Editor: Jacob Stern
SVP of Production: Jack Epsteen
Producer: Spencer Gilliam
Associate Digital Producer: Jackie Purdy-Andrews
Studio Supervisor: Michele Head
Digital Developer: Tom Hays
Recording Studio: TBD Post
Sound Mixer: Dusty Albertz
Audio Producer: Karen Jacobs
Music and Sound: SOUTH
EVP/Director of Production: Ann Haugen

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