Forts at Home

Agency: Instinct


IKEA Russia proposed to recreate playhouses from childhood using IKEA products and easy-to-follow instruction.
The idea was developed by Instinct creative agency. The collection includes six different types of houses, among which are: classic WIGWÅM, traditional CÅMPINGTENT, unexpected CÅVE, massive FÖRTRESS, large CÅSTLE, and cozy HÖUSE. IKEA Russia invites Internet users to upload the photo of their playhouses with the special hashtag.

This professional campaign titled 'Forts at Home' was published in Russia in May, 2020. It was created for the brand: IKEA, by ad agency: Instinct. This Digital medium campaign is related to the House, Garden, Public Interest, and Retail Services industries and contains 6 media assets. It was submitted about 4 years ago.


Advertising Agency: Instinct, Russia
Creative directors: Roman Firainer, Yaroslav Orlov
Creative groupheads: Antonina Pirogova, Evgeny Golovan
Creative designer: Elena Kravchenko
Client service director: Marina Vershinina
Group account director: Irina Gornova


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.