Is milk dead? With cattle farming being blamed for fueling the climate crisis, and the steadily rising demand for plant-based milks, it certainly seems that milk is destined to become a product of the past.
For World Milk Day 2022, cell-based food company TurtleTree boldly flew against this notion with a social media post proclaiming the enduring relevance of milk. Playing on the phrase 'God Save the Queen', the visual bravely declared the longevity of milk. For TurtleTree, their mission to create cell-based milk will enable everyone to enjoy all of dairy's unique nutritional benefits, all without the environmental impacts that come with traditional dairy production. Whether it’s an iced latte in the morning, a pint of delicious, creamy ice cream after a long day at work, or a slice of pizza topped with gooey melted cheese, TurtleTree envisions a future where we can all enjoy dairy guilt-free and healthily. #Longlivemilk.
This professional campaign titled 'LONG LIVE MILK (World Milk Day)' was published in Singapore and United States in June, 2022. It was created for the brand: TurtleTree, by ad agency: TurtleTree Brand Creative. This Content and Digital media campaign is related to the Food industry and contains 1 media asset. It was submitted 8 months ago.
Agency: TurtleTree Brand Creative
Creative Producer: Joant Úbeda
Creative Director/ art director: Lawrence Hu
Copywriter: Arista Kwek
Chief Executive Officer: Fengru Lin
Chief Strategy Officer: Max Rye