Description
A healthy child? They make noise. They laugh loudly. They shake things up. And yes, they can be a handful. But that’s exactly the point. One of the first signs a child is unwell is often when that energy fades. Since 2018, that simple truth has inspired the Long Live Little Brats campaign, which reminds parents that an endlessly energetic kid is something to celebrate.
While past campaigns focused on the moments before or during treatments, this year’s edition embraces the “after”—the joyful return of mischief, imagination, and chaos. And to say it loud and clear, Cossette adopted a delightfully cheeky approach: saying “sorry”… with a wink.
Bright, bold, and full of life, the campaign brings refreshing energy to the health foundation space. Featuring real members of The Children’s medical team, it embraces humour and optimism to spotlight the tangible impact of their work—made possible through donations that transform the lives of children and their families.
This professional campaign titled 'Long Live Little Brats' was published in Canada in December, 2025. It was created for the brand: The Montreal Children’s Hospital Foundation, by ad agency: Cossette. This Digital, Film, and OOH Outdoor media campaign is related to the Health and Public Interest industries and contains 9 media assets. It was submitted about 16 hours ago by Daphné Cousineau of Cossette.
Credits
Advertiser: The Montreal Children’s Hospital Foundation
Clients: Renée Vézina – President of the Foundation, Kim Fraser – Vice-President, Communications and Marketing, Lucie Pruneau – Director, Marketing
Agency: Cossette
Creative: Anne-Claude Chénier, Patrick Michaud, François-Julien Rainville, Philippe Leblanc
Strategy: Judikaela Auffrédou, Robyn Hutman
Account Services: Erica Vincelli Themens, Katherine Leftakis
Agency Producer: Mélissa Audette
Production Company: Gorditos
Director: Emanuel Hoss-Desmarais
Producer: Saskia von Lignau
Postproduction: Septième / Camille Thibault-Giguère
Offline Editor: Jérémie T. Fournier
Colourist: Benoît Côté
Online Artist: Danny Gagné
Sound Studio: La Majeure
Sound Mixer: Donevan Adams
Music: Septième
Print Producer: Natalie Gadoua
Print/Digital Production: France Laberge, Maxime Bluteau
Linguistic Services: France Auger, Émilie Robertson
Media Agency: Cossette Media – Geneviève Marchand, Mélanie Baillargeon, Bianca Stella Paccieri, Anne-Sara Cousineau, Rachel Jalton
