Turkey is number 1 in Europe in plastic waste. Greenpeace Mediterranean wanted to draw attention to this issue with a social media campaign. So, the logos of municipalities of tourist locations that suffer most from plastic waste have been changed. Their logos were littered with single-use plastic items and reached out to people through their popular social media accounts.
This professional campaign titled 'Logo Pollution' was published in Turkey in July, 2020. It was created for the brand: Greenpeace, by ad agency: Havas. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 2 years ago.
Advertising Agency: Havas İstanbul, İstanbul, Turkey
Chief Creative Officer: Ergin Binyıldız
Executive Creative Director: Volkan Dalkılıç
Creative Group Head / Copywriter: Alican Kılıçoğlu
Art Director: Muhammet Kayra Keskin
Copywriter: Eren Altuniş
Group Account Director: Birol Ecevit
Account Director: Yiğit Uysal
Account Executives: Nurcan Bolat, Egemen Eksilmez
Digital Group Head: Zihni Başsaray
Agency Producers: Sıla Salgın, İrem Akalın