Description
Archer Troy Miami, in collaboration with Change the Ref, has launched a striking public awareness campaign, "Lock Their Safety," focused on preventing accidental deaths of children due to unsecured and loaded firearms in their homes.
The statistics are alarming: between 2015 and 2022, unsecured firearms have resulted in more than a thousand accidental child deaths in the U.S. This campaign aims to turn these statistics into a personal and emotional story, encouraging viewers to support legislative change through the adoption of Ethan's Law, which requires the safe storage of firearms at home.
"We wanted Archer Troy Miami's first campaign to be truly meaningful, serving a good cause. It's one of the most important campaigns of my life because, with two 6-year-old daughters, this issue is very close to my heart. I hope it raises awareness and sparks dialogue," says Chany D’Amelio, CCO & Partner at Archer Troy Miami.
The "Lock Their Safety" campaign will be disseminated across the United States through various media channels, including print, outdoor, and social media.
This professional campaign titled 'Lock Their Safety' was published in United States in April, 2024. It was created for the brand: Change the Ref, by ad agency: Archer Troy Miami. This Integrated medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted 26 days ago.
Credits
Client: Change the Ref
Agency: Archer Troy Miami
Chief creative officer & partner: Chany D’Amelio
Founder: Mike Arciniega
Photographer: Ale Burset
Executive producer: Marcela Moracci
Producer: Aru Ticona Molina
Post-production: Diego Speroni
Production company: Wolf Credo
