ADVERTISING

Rebra&Kotlety

Local Bar Against National Shame

Agency: Saatchi&Saatchi

Description

When Champions League Final came to Kyiv, we’ve lost our best feature - hospitality. There were only money and profit in minds. Owners of the apartments canceled reservations to resell it more expensive later. B&B prices increased in 50-60 times. The biggest European media wrote about Ukrainian’s greediness. The Liverpool FC officials appealed to UEFA to ask help in dealing with crazy prices for housing in Kyiv. It was a national shame! To earn back our reputation of hospitable nation, gastro-bar “Rebra & Kotlety” decided to lose money. We transformed gastro-bar into a free hostel for European fans and listed it on Airbnb. Day later fans have booked all beds in our Hostel-Bar. On May 26, they arrived in Kyiv. “Rebra & Kotlety” became the headliner of national TV and online media. We received over 100 million impressions. Local bar became the pride of the whole country. Hospitality pushed the greediness away from media titles. Sometimes you should lose in some money to get more valuable thing. “Rebra & Kotlety” became the headliner of national TV and online media. We received over 100 million impressions. Local bar became the pride of the whole country. Hospitality pushed greediness away from media titles. Sometimes you should lose in some money to get more valuable thing.

This professional campaign titled 'Local Bar Against National Shame' was published in Ukraine in July, 2019. It was created for the brand: Rebra&Kotlety, by ad agency: Saatchi&Saatchi. This Integrated medium campaign is related to the Hospitality, Tourism industry and contains 1 media asset. It was submitted almost 3 years ago by Shymanskyi: Denys of Saatchi&Saatchi Ukraine .

Credits

Advertising Agency: Saatchi&Saatchi Ukraie, Kyiv, Ukraine
Business Development Director: Dmytro Grushevsky
PR Coordinator: Yulia Meduna
Senior Account Manager: Marina Kondriyanenko
Head Of Art: Oleksiy Tertyshnyk
Head Of Group/Copywriter: Sergey Beloshitsky,
Creative Director: Kosta Schneider

ADVERTISING

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