ADVERTISING

Google Arts & Culture

Living Jiagu

Agency: MediaMonks

Description

For Google Developer Days in Shanghai, we showed visitors the origins of Chinese characters while showcasing the future of Google technologies. We asked people to write in the ancient oracle bone script, the earliest known form of Chinese writing, colloquially known as JiǎGǔWén. After visitors copied a character on a tablet, we used TensorFlow’s image-recognition capabilities to check if the input matched the original OBS character. If the attempt was recognised, we used Google’s AutoDraw API to then bring the character to life in an animation springing from the tablet to a 23m² LED wall.

This professional campaign titled 'Living Jiagu' was published in China in September, 2019. It was created for the brand: Google Arts & Culture, by ad agency: MediaMonks. This Experiential medium campaign is related to the Electronics, Technology and Public Interest, NGO industries and contains 1 media asset. It was submitted about 2 years ago by Maria of MediaMonks.

Credits

Advertising Agency: MediaMonks, Shanghai, China

Hamat
Vodafone

ADVERTISING

iStock Essentials

Bikes at Googleplex - Google Hea...

Artist: SpVVK

iStock Signature

Person holding an ipad showing Y...

Artist: courtneyk

iStock Signature

iPad Displaying YouTube and Dram...

Artist: EricVega

iStock Essentials

Disney+ startscreen on mobile p...

Artist: David Peperkamp

iStock Essentials

Closeup of the famous Google And...

Artist: JasminSeidel

iStock Signature

iPad Displaying YouTube and Char...

Artist: EricVega

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.