The CDC Foundation

Live to the Beat

Agency: Majority

KevOnStage admits he has an irrational fear of going to the doctor because they may find something wrong. “If I don’t know about it, then it can’t be true,” he argues. He and guest cardiologist Dr. Merije Chukumerije then chat about the reasons behind the fears (the unknown), the importance of two-way communication, and how finding a doctor who vibes with you can be like dating. Dr. Chukumerije also explains how environmental, economic and lifestyle factors contribute to a higher risk of heart disease and stroke among Black adults.

KevOnStage has part two of his conversation with Dr. Chukumerije. In this second conversation, Kev gets vulnerable, takes us behind the scenes into his personal visit with the doctor and shares his personal health screening results.

Kev discusses the role of your family health history with Dr. Anna Darby, assistant program director of the Emergency Residency Program at USC Medical Center; and Tara Robinson, founder of Black Heart Association, who experienced three heart attacks in three days before the age of 40.

Psychiatrist Dr. Donald Brown discusses how stress and mental health affect physical health.

Emmy® Award-nominated Chef Marvin Woods shares healthy eating tips for everyday life and prepares some heart-healthy foods for Kev to sample.


The CDC Foundation is rolling out the second phase of its “Live to the Beat” campaign with a KevOnStage web series created by marketing and advertising agency Majority. The seven-episode video series features Kevin Fredericks, aka “KevOnStage”—the actor, comedian, and content creator—whose hilarious content across all platforms has garnered him millions of followers and tens of millions of views.

The episodes follow Fredericks’ personal journey of improving his heart health through informative and funny conversations with medical experts and everyday people at various stages of their own journeys to better heart health.

“Live to the Beat” is the first national cardiovascular disease (CVD) prevention campaign in the CDC’s 75-year history. Created to support the Million Hearts® initiative, “Live to the Beat” aims to reduce CVD risk among Black adults ages 35–54 with a focus on moving more, eating better, quitting smoking and addressing key risk factors like hypertension, high cholesterol and high blood sugar.

This professional campaign titled 'Live to the Beat' was published in United States in August, 2022. It was created for the brand: The CDC Foundation, by ad agency: Majority. This Integrated medium campaign is related to the Health industry and contains 5 media assets. It was submitted almost 2 years ago.


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