Sonalika Tractors

Live Heavy Duty

Agency: Horizon9

Live Heavy Duty ~ As strong as your ambition


Indian agricultural consumer market for tractors is cluttered with feature first communication addressing the largely rural audience with near flashy messaging playing on feature superiority across brands. Though the new Sonalika Heavy Duty tractor series had all the feature list to boast of, we chose to take a less-trodden creative route instead by talking to the ambitions, hard work and will-to-succeed of the dynamically evolving new audience who belong to the rising rural, the family-oriented hard-workers driven by aspirations; confident in their skin and achievers of an equally successful life as their urban counterparts while being the proud farmers.

The one's who truly live life 'Heavy Duty'!

This professional campaign titled 'Live Heavy Duty' was published in India in January, 2024. It was created for the brand: Sonalika Tractors, by ad agency: Horizon9. This Content, Digital, and Film media campaign is related to the Automotive and Industrial, Agriculture industries and contains 1 media asset. It was submitted 2 months ago by Creative Director/ Writer: Kshitij Narain of Horizon9 Advertising & Brand Consultants Ltd..


Advertising Agency: Horizon9, Noida, India
Copywriter: Abhishek Sajwan, Kshitij Narain
Business Director: Abhishek Ghavri
Production: Horizon9, Noida, India
Lead Video Editor: Irshad Saifi
Creative Director: Kshitij Narain

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