Driving awareness to its new product: Preemie Protection nappies, it is a nappy made especially for premature babies, weighing as little as 500g, and is three sizes smaller than a regular newborn nappy. Not available for consumer purchase, Pampers aim is to supply free preemie nappies to every premature baby in the UK through a donation of 3 million nappies to hospitals over the next year. They have partnered with UK charity, Bliss, to help get the nappies to the babies that need them by initially partnering with a limited number of hospitals across the country, before rolling out nationwide to all UK hospitals from summer 2017.
This professional campaign titled 'Little fighters' was published in United Kingdom in April, 2017. It was created for the brand: Pampers, by ad agency: Saatchi & Saatchi. This Film medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: Saatchi & Saatchi, London, UK
Planner: Clement Fiorda
Account Handlers: Carla Govindji-Thorne, Andrea Kenerly, Sarah Kehoe, Henrietta Kerr
Agency Producers: Anne O’Neill, Lara Baxter
Media Buying: Starcom
Media Planners: Jake Woodley, James Filkin, Karolina Orgal, Sam McGroder, Maria Ugrozova
Production Company: Moxie Pictures
Director: Luke Franklin
DOP: Eoin McLouglin
Producer: Sue Caldwell
Editor: David Webb / Final Cut
Post-Production: The Mill
Colourist: Jim Bracher / The Mill
Audio Post Production Engineer: Alex Bingham / Final Cut