ADVERTISING

Oilibya

Little Chorty

Agency: Ogilvy

Description

With more than 1500 people dying every year, Tunisia, has the world’s highest death rate due to drivers breaking the speed limit. Oilibya a regional Petroleum Brand approcahed us to do something about this. So we decided to put the solution in childrens hands.
The Idea:
The first ever mobile app that enables children to remotly monitor their parent’s speed when they are on the road. The app links both, the child and the parent phones and notifies the child everytime his relative exeeds the authorized speed limitation.When the child recieves the notification, he would be able to record a voice message that can be played immediatly on his parent’s sounds system.

This professional campaign titled 'Little Chorty' was published in Tunisia in February, 2017. It was created for the brand: Oilibya, by ad agency: Ogilvy. This Digital medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted over 7 years ago.

Credits

Advertising Agency: Memac Ogilvy Label, Tunis, Tunisia

ADVERTISING

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