Big billboards and big SUV’s — they both pollute the environment. In keeping with smart car’s low impact on the environment, we created low impact billboards. Miniature sized street advertising that celebrates the beauty of being small.
This professional campaign titled 'Little Billboard' was published in Canada in July, 2011. It was created for the brand: Smart, by ad agency: BBDO. This Outdoor medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: BBDO, Toronto, Canada
Copywriter: Craig McIntosh
Art Director: Jaimes Zentil
Group Account Director: Steve Groh
Photographer: Ross Proietti
Typographer: Evan Dermitt
Executive Creative Director: Ian MacKellar