Beyond Meat

Literally The Least You Can Do

Agency: Chemistry


Beyond Meat, Inc. A leader in plant-based meat, announced today the launch of a new marketing campaign, “Literally The Least You Can Do” for its revolutionary product, Beyond Steak®. The campaign comes just in time as people make and then inevitably break their New Year’s resolutions. Luckily, at least one of many people’s New Year’s resolutions, eating healthier, is easily doable with Beyond Meat’s products. Beyond Meat’s great-tasting, plant-based meat products offer strong nutritional credentials, including Beyond Steak, which is certified as a heart-healthy food by the American Heart Association. Beyond Steak also just became the first plant-based meat product to meet the nutritional guidelines from the American Diabetes Association® Better Choices for Life program.

The new fully integrated campaign features actor and producer Rizwan Manji, who is best known for his portrayal of Ray Butani on Schitt's Creek. Manji, also starred in Beyond Meat’s recent “This Changes Everything” campaign, which along with the brand’s “There’s Goodness Here” content, is part of Beyond Meat’s larger marketing efforts to educate consumers on the benefits of its products in an approachable but informative way.

The campaign was created by independent full-service creative agency Chemistry and directed by Rich Downie of production company Fox Den. Both Chemistry and Fox Den created “This Changes Everything” as well. The integrated campaign goes live the week of January 1st across TV, OLV, Social and Digital.

This professional campaign titled 'Literally The Least You Can Do' was published in United States in January, 2024. It was created for the brand: Beyond Meat, by ad agency: Chemistry. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted 3 months ago.


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