First visual
Second visual
Third visual
Fourth visual
Outdoor ad
Description
Campaign Overview:
Title: “Lipton Tea: The Royal Taste of History”.
Slogan: "Shay El Molook... Mazagak Tareekhi" (Tea of Kings… Your Mood is Historical).
This campaign uses humor, nostalgia and iconic imagery to create a unique brand identity for Lipton Tea. It combines the influence of famous Egyptian comedians from the Masrah Masr troupe (such as Ali Rabie and others from the Masrah Masr troupe) with historical themes. The campaign portrays these comedians as royal or historical figures enjoying Lipton Tea, making the product synonymous with sophistication, quality and the comfort of a royal lifestyle.
Campaign Objectives:
Increase Brand Recall.
Attract Younger audience.
Redefine Tea Consumption as a "Modern Royal Experience".
Strengthen Emotional Branding.
Target Audience:
Age: 18 to 30 years old.
Gender: Male and female audiences equally.
Socioeconomic Class: Middle to upper-middle class.
This student campaign titled 'The Royal Taste of History' was published in Egypt, Saudi Arabia, and United Arab Emirates in December, 2024. It was created for the brand: Lipton, by ad school: The Higher Institute Of Applied Arts. This Design, Digital, and Print media campaign is related to the Food and Other industries and contains 5 media assets. It was submitted 3 months ago by Youssef Magdy Anees.
