Lipton Sparkling Ice Tea - Refresh with the Magic of Nature
Description
This visually captivating poster for Lipton Sparkling Ice Tea blends artistic creativity with cutting-edge Photoshop techniques to deliver a striking and impactful visual. The design seamlessly combines natural elements with the product's vibrant branding, creating a magical atmosphere that reflects the drink's refreshing qualities.
Key Features of the Campaign:
Photoshop Mastery: The poster is a result of advanced photo manipulation techniques, showcasing high-efficiency Photoshop skills to achieve a polished and professional finish.
Nature Integration: Elements like waterfalls, lush greenery, exotic birds, and glowing light effects are meticulously blended to create a harmonious and immersive scene.
Product Highlight: The Lipton Sparkling Ice Tea can is enhanced with glowing outlines, condensation details, and reflections, giving it a fresh and dynamic look.
Lighting and Effects: The use of atmospheric lighting, glowing highlights, and mist effects adds depth and a magical aura to the composition.
Sustainability Message: A subtle nod to eco-consciousness is made through the recycling logo on the can.
Call to Action: The Arabic slogan "#انتعش_بسحر_الطبيعة" (translated as "#Refresh With The Magic Of Nature") ties the visual theme to the product’s promise of natural refreshment.
This student campaign titled 'Lipton Sparkling Ice Tea - Refresh with the Magic of Nature' was published in Egypt, Saudi Arabia, and United Arab Emirates in December, 2024. It was created for the brand: Lipton, by ad school: The Higher Institute Of Applied Arts. This Content, Digital, and Direct media campaign is related to the Food, Other, and Soft Drinks industries and contains 1 media asset. It was submitted 15 days ago by Abdallah Mohamed Amer.
Credits
designer: Abdallah Mohamed Amer
