Land Rover Defender, an automotive icon that has been renowned thanks to its off-road capabilities since 1948. To the disappointment of 4x4 drivers around the world, the Defender was discontinued on January 2016, just over two years ago. Having said that, the icon will return. Meanwhile, Land Rover Israel is determined to keep the brand, the icon and the legend alive within the minds of its loyal followers.
This professional campaign titled 'Lion, Giraffe, Elephant' was published in Israel in April, 2018. It was created for the brand: Land Rover, by ad agency: M&C Saatchi. This Print medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted over 5 years ago.
Advertising Agency: M&C Saatchi, Tel Aviv, Israel
Creative Director / Copywriter: Tzur Golan
Designer: Aviram Segev