Corona Beer

Limetime Guarantee

Agency: Boundless


Adding a wedge of lime to a bottle of Corona has become such an entrenched ritual that a Corona without its lime is just incomplete. But South Africa, was facing a lime shortage. Of the 90 000 hectares of citrus orchards in South Africa, only 0,09% is dedicated to limes, and the bulk of the crop is exported. So we decided to grow our own. Back in 2018, we partnered with the Moletele community and established a sustainable lime farm, on their land in Hoedspruit. And that should’ve been the problem solved but it wasn’t. Lime trees in South Africa only bear fruit once a year but Corona is enjoyed all year round. So, we set out to solve this very unique agricultural challenge. Trees were planted on ridges and the orchard was divided into six production blocks. This enables the amount of nutrients, temperature, light and water going to the trees, to be controlled, fooling the trees into thinking that it is the flowering season and they produce fruit. This has resulted in the harvest of quality limes every two months instead of once a year.

This professional campaign titled 'Limetime Guarantee' was published in South Africa in February, 2024. It was created for the brand: Corona Beer, by ad agency: Boundless. This Film medium campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted about 2 months ago.


Advertising Agency: Boundless
Production Company: Eyeforce SA
Creative Lead and Art Director: Roanna Williams
Copywriter: Roanna Williams
Director - Arthur Neumeier;
Exec Producer - Ashleigh Jarrat
DOP: DanieL Walsh
Best Boy - Obakeng Selapisa
South Technician - Jabu Msomi
Farmhouse (Post Production):
Editor - Jason Matthews
Post producer - Rox Truter
Colourist - Kyle Stroebel


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