Agency: Lg2

Lightspeed - English version

Lightspeed - French version

Lightspeed - Bye Bye version


Bell, in collaboration with LG2, has released a new commercial demonstrating the speed of its Pure Fibre internet. Called “Lightspeed”, the spot features a sleek spaceship, a symbol of unparalleled speed, in Bell’s trademark blue colour. A competing ship tries to keep up but when it comes to the power of cable versus the power of fibre optics, it’s obvious who will move at the speed of light.

The nationwide campaign includes both 30-second and 15-second spots in English and French with the colours of the slow ship changing to reflect the major competitor in each market.

The campaign ran on television, digital and social media starting December 20, 2023. A special holiday version with the bridge decked out in tinsel and lights aired exclusively from December 31 to January 2 for Bye Bye de la pub, Radio-Canada's annual New Year's Eve advertising competition.

This professional campaign titled 'Lightspeed' was published in Canada in December, 2023. It was created for the brand: Bell, by ad agency: Lg2. This Film medium campaign is related to the Electronics, Technology and Media industries and contains 3 media assets. It was submitted 19 days ago by Vendryes: Catherine of LG2.


Vice-President, Client Services: Marie-Christine Cayer
Creative Direction: Nicolas Dion
Copywriting: Étienne Théberge, Jean-Christophe Lanteigne Daigle
Art Direction: Ambre Chekly, Pascal Lefebvre
Client Services: Camille Dugas, Caroline Moisan, Véronique Desroches
Agency Production: Claudia Lemire
Editing: Claude-Antoine Guibord
Media: Média Experts
Direction: Nicolas Monette
Production House / Production: Gorditos - Véronique Poulin
Post-production: SHED
Sound Studio / Engineering: Circonflex
Music: Circonflex
Special Effects: Circonflex


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