ADVERTISING

Bell

It's the Millennium Falcon!

Agency: Zulu Alpha Kilo

Description

As part of Bell’s Star Wars sponsorship, Zulu Alpha Kilo created a Snap World Lens helping launch the final installment of the latest Star Wars trilogy, The Rise of Skywalker. The lens brought you closer to the Star Wars universe by transforming you into a Jedi with the front facing camera. And the rear facing camera used augmented reality to turn your surroundings into a starship battlefield, with TIE Fighters pursuing the iconic Millennium Falcon. The lens ran nationally on Snapchat during the opening release day of the film.

This professional campaign titled 'It's the Millennium Falcon!' was published in Canada in December, 2019. It was created for the brand: Bell, by ad agency: Zulu Alpha Kilo. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 3 years ago.

Credits

Advertising Agency: Zulu Alpha Kilo, Canada
Chief Creative Officer: Zak Mroueh
Group Creative Directors: Catherine Allen, Ian Simpson
Creative Technology Director: Martin Szomolanyi
Art Director: Manali Kulkarni
Writer: Dylan Verwey
Account Team: Eric Kormos
Planning Team: Sean Bell
Clients: Christine Salagnon
Production House: Snap

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